Inside Travel Group is a B Corp-certified tour operator specialising in culturally immersive experiences through its brands InsideJapan and InsideAsia, who rolled our a global rebrand in 2025. With teams and customers across the UK, USA, Australia and New Zealand, the business needed a consistent way to roll out its new identity across a wide range of customer and trade-facing touchpoints.

Artsada Studio joined the business just after the global rebrand launch, working from brand guidelines developed by Ragged Edge to translate the new visual identity into practical, real-world applications.

Deliverables have included campaign concepts, brochures, large-format print, trade show graphics, tote bags, paid ads, digital banners, LinkedIn assets and partner-facing materials across Inside Travel, InsideJapan and InsideAsia.

By testing how the new brand system could flex across formats and audiences, Artsada Studio has helped Inside Travel Group maintain a cohesive and recognisable presence across global markets. The result is a growing library of print and digital assets that feels consistent, distinctive and adaptable.

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