connect with your audience on a human-to-human level, building trust and becoming more memorable.
entertains
teach or reveal something valuable, whether that’s a process, a product, or a new way of seeing things.
educates
create FOMO, spark ideas, influence emotions, share motivation… your audience will love you for it!
inspires
highlight a product, service, or brand message, in a way that feels user generated and natural, not sales-y.
promotes
subtly spark controversy by introducing contrast, to get people commenting their opinions and engaging.
disrupts
industry
Lifestyle / media / food + drink
what we did
Photography, Web Design, Social Media
year
2024
Rucking & Tuck In is a creative project I’ve co-founded, which combines outdoor adventure with wild cooking, showcasing cinematic visuals and storytelling to inspire a deeper connection with nature.
I’ve designed Rucking & Tuck In from the ground up, creating its logo, website, branding, illustrated assets, and photography, and creating photo & video content for the social media platforms. Rucking & Tuck in combines engaging videos, photography, and recipes, the project highlights budget-friendly travel, delicious off-grid meals, and the joy of shared experiences.
We’re building the platform to blend creativity with adventure, crafting content that resonates with foodies, explorers, and nature lovers alike.
