connect with your audience on a human-to-human level, building trust and becoming more memorable.
entertains
teach or reveal something valuable, whether that’s a process, a product, or a new way of seeing things.
educates
create FOMO, spark ideas, influence emotions, share motivation… your audience will love you for it!
inspires
highlight a product, service, or brand message, in a way that feels user generated and natural, not sales-y.
promotes
subtly spark controversy by introducing contrast, to get people commenting their opinions and engaging.
disrupts
industry
Education / editorial / exhibition
what we did
Illustration
year
2018
In 2018, while studying at Fareham College, I was approached by the Head of Creative Industries to design the first Creative Industries Annual—a 90-page catalogue featuring interviews, photoshoots, and editorial layouts celebrating the college’s most talented creative students.
This project marked the beginning of an annual tradition, with a new student invited each year to design the publication, representing the college’s vibrant creative community.
"When I was at college, I remember a Music Technology teacher telling me to 'Always be the worst musician in the band.' This way, as a practitioner, I would always have the opportunity to learn from those around me. If you ever have the opportunity to work with Els, you will most likely be the worst musician in the band. Whether you are a colleague, a manager, or even a teacher like me, you will find yourself learning, developing, and being challenged by Els in the best possible way—all while being humbled by her kind nature and calm temperament. I envy anyone who gets to work with her in the future!"
— Head of Creative Industries, Fareham College
