connect with your audience on a human-to-human level, building trust and becoming more memorable.
entertains
teach or reveal something valuable, whether that’s a process, a product, or a new way of seeing things.
educates
create FOMO, spark ideas, influence emotions, share motivation… your audience will love you for it!
inspires
highlight a product, service, or brand message, in a way that feels user generated and natural, not sales-y.
promotes
subtly spark controversy by introducing contrast, to get people commenting their opinions and engaging.
disrupts
industry
Media / podcast / entertainment
what we did
Illustration, Social Media, Branding, Digital Design
year
2025
When Independent Midwife Kat set out to launch Mother of All Podcasts, she knew she didn’t want the usual clean, holistic, pastel-toned branding often associated with motherhood and wellness. She wanted something bold, unfiltered, and unapologetically her — and that’s exactly what I set out to create ✍️
Inspired by a photo Kat sent of herself — bright red hair, sunglasses, hands in the air, exuding main character energy — I designed a digitally hand-drawn logo with intentionally rough, rebellious edges. The hair spells out Mother in psychedelic, flowing typography, capturing both her personality and the podcast’s unfiltered, no-BS spirit.
The brand reflects the podcast’s mission: to have honest, often irreverent conversations about birth, bodies, partnerships, and parenthood, tearing up the rulebook of what these conversations should look and sound like.
Alongside the logo, I created a set of sketch-style assets in the same rebellious, handmade aesthetic — perfect for YouTube thumbnails, merch, social content and marketing collateral.
The final delivery included a full brand guideline and asset pack, ready for Mother of All Podcasts to make its mark.
