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Building a playful, character-led brand identity for a bold creative studio

MUSTARD MITT

connect with your audience on a human-to-human level, building trust and becoming more memorable.

entertains

teach or reveal something valuable, whether that’s a process, a product, or a new way of seeing things.

educates

create FOMO, spark ideas, influence emotions, share motivation… your audience will love you for it!

inspires

highlight a product, service, or brand message, in a way that feels user generated and natural, not sales-y. 

promotes

subtly spark controversy by introducing contrast, to get people commenting their opinions and engaging.

disrupts

industry

Media / creative studio

what we did

Web Design, Social Media, Branding, Digital Design

year

2025

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At the start of 2025, Mustard Mitt, asked me to rebrand their creative studio—an energetic video agency specialising in video & photo advertising, design, podcasts and content creation. Dan, the founder, wanted a bold, playful identity that matched his fast-paced, playful style. 


I designed a mustard bottle mascot wearing oven mitts, blending a retro American aesthetic with Mustard Mitt’s fun, hands-on approach. The branding also included a custom mustard-textured logotype, experimenting with real mustard and digital illustration for a unique, eye-catching result. 


Using the logo, I designed window vinyls and decals to bring character to Mustard Mitt’s new podcast studio at Goodsheds, Barry. To launch the rebrand, I created on-brand social media content, from high-energy reels to carousel posts, building excitement to engage and expand Mustard Mitt's audience. 


I continue to collaborate with Dan on several projects, including photography, web design, and content creation, ensuring Mustard Mitt’s bold new brand continues to expand and evolve.

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