connect with your audience on a human-to-human level, building trust and becoming more memorable.
entertains
teach or reveal something valuable, whether that’s a process, a product, or a new way of seeing things.
educates
create FOMO, spark ideas, influence emotions, share motivation… your audience will love you for it!
inspires
highlight a product, service, or brand message, in a way that feels user generated and natural, not sales-y.
promotes
subtly spark controversy by introducing contrast, to get people commenting their opinions and engaging.
disrupts
industry
Fashion, retail
what we did
Social Media
year
2026
From May 2025, I've created social-first fashion content for Peacocks across seasonal campaigns, studio and location shoots, celebrity and brand PR events.
My role in the production team includes:
Trend & competitor research
Content planning and strategy
iPhone videography
Social-first storytelling
Video editing
Working from an overarching creative brief from the producer, I plan each shoot from research and content strategy through to filming and editing socials-first content. Researching relevant fashion, social and content trends, reviewing what is performing well, allows me to translate those insights into a practical content plan for each shoot.
The social content spans Instagram, TikTok, Facebook and paid social, designed to make campaign imagery and products feel immediate, engaging and native to social.
Depending on the brief and scale of production, I promote womenswear, menswear, kidswear and accessories, making the most of anything from a single-day studio shoot in London to multi-day international campaign productions, working with celebrity ambassadors (Michael Owen, Louse Redknapp and Dani Dyer) and influencers, as well as shooting PR events.
Content includes behind-the-scenes, studio tours, product-focused videos, styling content, day-in-the-life, trend-led concepts and on-set storytelling. The result is a continuous stream of adaptable, social-first content that extends the life of Peacocks' campaign shoots beyond the traditional campaign imagery.
