connect with your audience on a human-to-human level, building trust and becoming more memorable.
entertains
teach or reveal something valuable, whether that’s a process, a product, or a new way of seeing things.
educates
create FOMO, spark ideas, influence emotions, share motivation… your audience will love you for it!
inspires
highlight a product, service, or brand message, in a way that feels user generated and natural, not sales-y.
promotes
subtly spark controversy by introducing contrast, to get people commenting their opinions and engaging.
disrupts
industry
Beauty, skincare
what we did
Web Design, Digital Design, Print Design
year
2025
Sea Magik is a mineral-based skincare brand creating natural products designed to support a wide range of skin concerns, including acne, eczema, dermatitis and other troubled skin conditions. With a long-standing heritage and loyal customer base, the brand wanted to refresh its visual identity while retaining the trust and recognition it had built over time.
Artsada Studio was brought on to explore and develop a refined creative direction for the brand, including mood boards, colour palettes, iconography and a comprehensive set of brand guidelines. The resulting visual system brought greater clarity, consistency and flexibility, providing a strong foundation for the brand to communicate confidently across every touchpoint.
Following the brand refresh, Artsada Studio continued to support Sea Magik across both print and digital design. This included social media content and paid ads, point-of-sale materials, campaign pitch decks, email newsletters, and web and mobile UI elements — helping ensure the refreshed brand identity felt cohesive, recognisable and effective.
